Unless your team has been operating under a rock for the past decade, it’s common knowledge that mobile experiences dominate virtually all other digital touchpoints today. Recent Google research found that two times more brand experiences occur on mobile than anywhere...
At the Mobile World Conference in 2010, Google’s then-CEO Eric Schmidt announced a major shift in the company’s digital efforts, saying: “Our programmers are doing work on mobile first. We’ll still have a desktop version, but we’ll also have one on a high-performance...
What do peanut butter and jelly, Bill and Melinda, Ben and Jerry, and Jobs and Wozniak have in common? They’re wildly successful relationships that live in our collective psyche. You really can’t have one without the other. And each would not be nearly as famous...
Last week I conducted a very informal survey, asking my (non-app developing) friends their opinions about mobile apps. While I’m not 100% surprised by their answers, I was surprised at how strongly they felt. “If it’s not stupid easy, I won’t use it.” “If it’s not...
It goes without saying that smartphones have transformed society. According to a survey from the Pew Research Center, as of June 2017, 77% of U.S. adults own a smartphone. But perhaps the most interesting revelation (though not surprising) is we are increasingly...
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