Challenge
Credit scores and finances can be boring, confusing, and sometimes complicated to figure out – especially to those who are still trying to figure out this whole ‘life’ thing. ConsumerDirect has a reputable history with managing and tracking credit scores but wanted to help the younger generations, Millennial and Gen Z, boost their credit score and protect their information online. Cue hogo: a fun, interactive, and secure way of identifying scams, tracking credit history/scores, and receiving suggestions for score improvement.
Problems to Solve
- Needed an app in the market with specific functionality in order to retain a trademark.
- Integrate front end with existing API’s.
- Link bank information, credit cards, and loans in one location whilst maximizing and ensuring privacy and security.
- Integrate relatively complex animations into the interface.
- Designs tailored to all screen sizes on both major mobile platforms.
“We’ve established different timelines and goals, and they constantly meet them. We’ve also added features to our app along the way, extending their goals, and they’ve always worked very well around those changes” – David Coulter, CEO of ConsumerDirect
Solution
Built the hogo app in both native iOS and Android tech stacks and maintained a close collaboration with in-house designers, back-end developers, and other experts to create a high-quality, interactive and engaging app. Delivered high quality Android V1 of app in an exceptionally fast-tracked timeframe with specific features and functionality for a trademark deadline. Incorporated many standard privacy features such as splash pages, UX cams etc., to ensure the safety of customers’ information. Maintained flexibility and quality with shifting requirements and changing deadlines.
Results
- Native app on both iOS and Android released simultaneously.
- Trademark deadline achieved, product surpassed MVP.
- Developed the frontend, customer-facing portion of the application.
- Collaborated with in-house designers to produce stunning and interactive animations.
