Love Connection

match.com

Match.com App Development
Challenge

Match made waves in the tech world at the same time they made waves in the dating one. After their launch in 1995, they pioneered online dating by utilizing their expertise in software development, which attracted members in 25 countries. Their next big splash needed to be in the mobile development world with a robust IOS and Android app, but they needed to bring in mobile industry leaders for that expertise. 

Problems to Solve

  • Expansion into the mobile world with a background in web-based development only. 
  • Making the transition to a mobile-first mentality. 
Match iPad app was nominated in the Social-Tablets Category at the 15th Webby Awards.
Solution

Working closely with American Airlines, Five Pack Creative’s best-in-class team of mobile designers brought beauty and brains together, delivering a customized iPad app experience without compromising brand or user consistency.

The new app has a layout and navigation designed specifically for the iPad user. Since then, American Airlines and Five Pack Creative have constructed a flexible interface so both devices (iPhone and iPad) have the same experience, but the layout fits beautifully with each device. In addition, American Airlines and Five Pack Creative have crafted the Android experience. Five Pack Creative continues to help manage American’s iOS apps and develop new ideas to better serve their travel partners.

Results

  • Built consistent user-experience across platforms.
  • iPad version nominated for Webby Award.
  • Created revenue growth in first year.