Last week I conducted a very informal survey, asking my (non-app developing) friends their opinions about mobile apps. While I’m not 100% surprised by their answers, I was surprised at how strongly they felt. “If it’s not stupid easy, I won’t use it.” “If it’s not...
It goes without saying that smartphones have transformed society. According to a survey from the Pew Research Center, as of June 2017, 77% of U.S. adults own a smartphone. But perhaps the most interesting revelation (though not surprising) is we are increasingly...
If you’ve ever built an app (or, really, embarked on any large creative endeavor), this may sound familiar: Day 1: You have your idea and the basic sketch for a final product. Excitement is high. You’re pumped, your team is pumped, the sun shines on your glory. Week...
At a time when technology allows us to communicate with people across the world with ease, outsourcing mobile app development is becoming more and more common. Freelancers can be a great option to save money and time for your company, but there are a few common...
Whether you are an app developer or someone in the pharma industry who is interested in the needs of your client base, you may be considering creating an app. People are taking care of daily business with the touch of a finger, making website optimization important,...
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