Mobile App
Case Study

The Challenge

Match.com pioneered the Internet dating industry, launching in 1995, and quickly grew to connecting singles in 25 countries and more than eight languages. As Match.com pushed the technology limits to better unite singles, Five Pack Creative provided mobile talent to help develop an equally successful iPhone app.

Match.com engaged Five Pack Creative to assist in the planning and development process of their iPhone app, but the partnership continues to this day.

The Solution

Five Pack Creative supplied Match with friendly, talented, and creative developers who were able to assist with planning an agile development process – one that would produce a beautifully effective iPhone app. Integrating with existing backend systems and translating Match.com’s well-known web UI into a native mobile experience was a challenge; but providing value and developing a long-lasting relationship were worth it. Five Pack Creative worked with the Match team to launch a product from scratch that bolstered sales and drove revenue growth, all within the first year!

Part of our successful relationship with Match.com can be contributed to the efficient communication between our two teams. This led to a healthy working relationship that, over a period of several years, would encourage collaboration on new and exciting features, bug fixes and improvements, and more. Between iPad, iPhone, and Android, it’s been so much fun helping Match.com bring the #1 dating site mobile!

Side Note

Five Pack Creative assisted the Match team onsite and remotely, through a staff augmentation relationship. Together, we created a brilliant solution for their iPad app. So brilliant, the Match.com iPad app was nominated at the 15th Webby Awards in the Social-Tablets category.

The Results

Five Pack Creative’s Augmented Engineering (staff augmentation with mobile engineering talent) helped Match’s mobile experience become as successfully as the company itself.

  • Consistently excellent user experience across platforms

  • iPad version nominated for Webby Award

  • Bolstered sales and revenue growth in first year

© Five Pack Creative 2008 - 2019

Let’s Talk

info@fivepackcreative.com

(972) 377-0023

Frisco, TX  |  Tulsa, OK  |  Wayne City, IL

© Five Pack Creative 2008 - 2019

Let’s Talk

info@fivepackcreative.com

(972) 377-0023

Frisco, TX  |  Tulsa, OK  |  Wayne City, IL