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The 5 Core Principles of Mobile Maturity

Unless your team has been operating under a rock for the past decade, it’s common knowledge that mobile experiences dominate virtually all other digital touchpoints today. Recent Google research found that two times more brand experiences occur on mobile than anywhere else, and nearly two-thirds of the world’s population is connected with a mobile device.

Despite mobile dominance in the world of digital, many major players have yet to find their mobile “sweet spot” — due in part to many leaders’ hesitance to evolve their...

Is Mobile-First Enough? How and Why a Mobile-Inclusive Strategy is the Way Forward

At the Mobile World Conference in 2010, Google’s then-CEO Eric Schmidt announced a major shift in the company’s digital efforts, saying: “Our programmers are doing work on mobile first. We’ll still have a desktop version, but we’ll also have one on a high-performance mobile phone. The top programmers want to work on mobile apps.”

Even at a time when only 4 percent of all internet traffic came from mobile devices, Google saw what was on the horizon for mobile technology adoption. In the years that followed, their predictions rang true: mobile internet traffic climbed to over 50 percent as device...

The Secret to Mobile App Profit

What do peanut butter and jelly, Bill and Melinda, Ben and Jerry, and Jobs and Wozniak have in common?

They’re wildly successful relationships that live in our collective psyche. You really can’t have one without the other. And each would not be nearly as famous without the other. Their profits depend on the partnership.

To take it to the next level, and bear with me here, finding a mobile app partner is a lot like finding a spouse. You’re about to enter into a relationship where you’ll be spending a lot of quality time together, and you’ll be creating a...

5 Benefits of Building a Mobile App

It goes without saying that smartphones have transformed society. According to a survey from the Pew Research Center, as of June 2017,  77% of U.S. adults own a smartphone. But perhaps the most interesting revelation (though not surprising) is we are increasingly using our smartphones as something other than a phone. For example, 53% of 18-29 year olds used their phone to help them search for jobs.

That means that people are increasingly looking to their phones for answers, not just phone calls or connecting with their social media.

So how can you and...

The Power of a Minimum Viable Product

If you’ve ever built an app (or, really, embarked on any large creative endeavor), this may sound familiar:

Day 1:

You have your idea and the basic sketch for a final product. Excitement is high. You’re pumped, your team is pumped, the sun shines on your glory.

Week 3:

Getting into the details now. Ran into a few design snags, but the birds are still singing, the sky remains blue, you still give high fives in the office.

Week 4:

The snags have turned gnarly. Everyone is still optimistic though. The deadline isn’t for four more months!

Week 8:

The dreaded feature creep has...

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