5 Questions To Ask When Outsourcing App Development

Mobile apps are now an essential part of owning a smartphone. In 2020, with smartphone penetration ever-increasing, there were 218 billion app downloads — a 26 billion jump from 2018. On top of this, the average smartphone user now has around 40 apps installed, which has analysts foreseeing mobile app revenue to be worth $935 […]

The 5 Core Principles of Mobile Maturity

Unless your team has been operating under a rock for the past decade, it’s common knowledge that mobile experiences dominate virtually all other digital touchpoints today. Recent Google research found that two times more brand experiences occur on mobile than anywhere else, and nearly two-thirds of the world’s population is connected with a mobile device. […]

Is Mobile-First Enough? How and Why a Mobile-Inclusive Strategy is the Way Forward

At the Mobile World Conference in 2010, Google’s then-CEO Eric Schmidt announced a major shift in the company’s digital efforts, saying: “Our programmers are doing work on mobile-first. We’ll still have a desktop version, but we’ll also have one on a high-performance mobile phone. The top programmers want to work on mobile apps.” Even at […]

The Secret to Mobile App Profit

What do peanut butter and jelly, Bill and Melinda, Ben and Jerry, and Jobs and Wozniak have in common? They’re wildly successful relationships that live in our collective psyche. You really can’t have one without the other. And each would not be nearly as famous without the other. Their profits depend on the partnership. To […]