The 5 Core Principles of Mobile Maturity
Unless your team has been operating under a rock for the past decade, it’s common knowledge that mobile experiences dominate virtually all other digital touchpoints today. Recent Google research found that two times more brand experiences occur on mobile than anywhere else, and nearly two-thirds of the world’s population is connected with a mobile device. […]
Is Mobile-First Enough? How and Why a Mobile-Inclusive Strategy is the Way Forward
At the Mobile World Conference in 2010, Google’s then-CEO Eric Schmidt announced a major shift in the company’s digital efforts, saying: “Our programmers are doing work on mobile-first. We’ll still have a desktop version, but we’ll also have one on a high-performance mobile phone. The top programmers want to work on mobile apps.” Even at […]
