The challenge
Match made waves in the tech world at the same time they made waves in the dating one. After their launch in 1995, they pioneered online dating by utilizing their expertise in software development, which attracted members in 25 countries. Their next big splash needed to be in the mobile development world with a robust IOS and Android app, but they needed to bring in mobile industry leaders for that expertise.
PROBLEMS:
- Expansion into the mobile world with a background in web-based apps.
- Transitioning to a mobile-first mentality.
“They guided me through many decisions and brought items to my attention that I wouldn’t have otherwise recognized.”
The solution
In 2012, our mobile design team worked, both onsite and remotely, with Match’s product team to develop a comprehensive, user-friendly app from scratch that would bolster communication between single members. Working within their processes and workflow, our development talent consulted as experts in their field to provide the backbone of the early match.com mobile app. We also assisted them in building their onsite mobile team. Our consulting and staff augmentation relationship continues to this day.
RESULTS:
- Built consistent user-experience across platforms.
- iPad version nominated for Webby Award.
- Created revenue growth in first year.
